Guilty Pleasures

Thinking food, pink is the pretty colour. It is the colour of sweetness, infinite teenage love, innocence, bright outlooks, cotton candy and sweet dreaming. Yet, there is a dark side to pink, the cheesy colour, at the same time. No other colour embraces better those things you shouldn’t like, but sneakily enjoy anyway: guilty pleasures. Something you enjoy, but are ashamed of at the same time. We all know them, we all have them. In the anonymity of social media, we asked our community to hint us with their secrete sneaky indulgences – and got a long list of naughty treats in exchange which we visualized for the Pink issue of the bi-annual magazine Sindroms.

Concept, art direction & styling.
Photography: Morten Bentzon
Published in Sindroms Issue #4